With over two decades of expertise in Crisis and Reputation Management, Government Affairs, Corporate Affairs, Marketing Communication, and Strategic Communications, Juan Manuel has left an indelible mark across various industries in Latin America. He has held pivotal roles as the Manager of Corporate and Government Affairs for esteemed entities such as Intel Corporation, Microsoft Corporation, and Nestlé. Additionally, Juan Manuel’s career includes directorial positions at the Bogota Chamber of Commerce and esteemed media networks like Semana and Hoy x Hoy magazines. His public sector experience spans work with the Presidency of the Republic of Colombia and the Ministry of Foreign Affairs of Colombia. As the Co-Founder of SPR Group (Strategic Public Relations Group) and a partner at Marco agency for Latam, Juan Manuel has provided invaluable counsel to a diverse array of companies, ranging from consumer goods and technology to oil and gas. He has also lent his expertise as the President of the Board of Directors of FENCYT-Foundation for Education in Sciences, Mathematics, and Technology of Colombia (NGO). Juan Manuel is renowned for his ability to craft compelling messages and impactful content that resonate with stakeholders. His adeptness in communication extends to his upcoming novel “Cuando los Colores Cantan” (“When the Colors Sing”), a testament to his creative prowess and storytelling abilities.