Isabel is a seasoned C-level Sales and Marketing executive with a proven track record in driving Revenue Growth Strategy, Go-to-Market leadership, P&L Management, and Performance Analytics for top global Financial Services and B2B SaaS Technology companies such as Citibank, Wells Fargo, Discover, and TransUnion. She excels in identifying scalable growth opportunities, developing impactful go-to-market strategies, optimizing pricing and packaging, and leading cross-functional teams to achieve measurable results.

With deep expertise in AI applications, Isabel is passionate about leveraging AI to enhance business performance, particularly in areas like lead generation, sales enablement, client success, and the optimization of key functions such as Finance and HR. Her charismatic leadership style and ability to cultivate and manage high-performing teams have been critical to her success, alongside her strategic contributions as an individual contributor within complex, matrixed organizations.

Isabel holds a degree in Civil Engineering from her hometown of Medellín, Colombia, an MBA from Georgia Tech, and advanced studies in AI from Northwestern University in Chicago. She remains actively involved in her community, serving as a board member of the International Rotary Club in Chicago.