Ignacio “Nacho” boasts over 35 years of extensive experience in management across diverse sectors including mass consumption products, financial services, and telecommunications. Throughout his illustrious career, he has spearheaded impactful campaigns for renowned brands such as Nestlé (Milo, Nescafé, Cereals, Chocolates), Unilever Foods (Fruco Tomato Sauce, Mayonnaise, Knorr, Maizena), Ferrero Rocher (Nutella, TicTac), Harinera del Valle (Premier oil, Canola Life, Soaps, Mamaía, etc.), Gloria Lacteos, Bavaria (Cerveza Aguila – Creator of the Aguila girls), Antillana (fish and shellfish), Telefonica, TigoUne, Confianza SwissRe, Servientrega, and Efecty, among others. Nacho possesses a profound understanding of global and regional consumer behavior, leveraging the digital landscape to craft effective strategies that drive brand awareness and boost sales. His expertise spans various domains including brand design, advertising, content creation, strategy development, writing, copywriting, technical writing, and innovation. As the founder of ADA, Victoria Friends, and other successful ventures, Nacho has demonstrated a remarkable ability to innovate and deliver exceptional results. His achievements have been recognized with prestigious awards from the WINA Global Festival for independent agencies.