ASSOCIATE

Marketing Expert. Claudia brings extensive years of experience in the CPG arena with Fortune 500 global companies in Strategic Planning, Brand Portfolio Management, Integrated 360 Campaigns, New Product Launches, Price Strategy, Project Management, Social Media, Merchandising Programs, Consumer Research and P&L Management specializing in Multicultural and Latin American Region. Breadth of expertise includes effectively understanding specific market conditions, requirements and consumer trends and translating them into business opportunities and sales growth. Impactful track record of managing teams, systems, resources, and finances to navigate direction that led to revenue and profit growth. Areas of Expertise: Brand growth, Strategic Planning, Innovation Pipeline, Advertising development, Consumer Insights, Consumer knowledge in multiple markets (Latin America), Multicultural Marketing (US Market), Total Market Approach (US Market). Kellogg, Voces, Campbell Soup Company, Newell. MBA Cornell University. BS CESA Business School.

